The startup, AlphaRoot, just landed major funding from Casa Verde Capital, the cannabis-focused VC firm co-founded by the Doggfather himself. The firm is known for sniffing out high-potential green ventures—and this time, it’s not a grow operation or dispensary catching their eye, but the less glamorous, more essential world of cannabis insurance.
Yes, insurance.
AlphaRoot specializes in coverage for cannabis businesses—think growers, retailers, delivery services, even labs. While most traditional insurers still treat the cannabis industry like it’s radioactive, AlphaRoot has been quietly stepping into that gap, offering tailored policies in a space where risk is high and regulations shift like tectonic plates.
With Casa Verde’s backing, AlphaRoot now has the fuel to expand faster and dig deeper into this green gold rush. It’s a clear signal that the real money in cannabis might not be in flower or gummies—but in the infrastructure that keeps the whole operation standing when stuff inevitably hits the fan.
It’s not sexy. It’s not stoned influencers on Instagram. It’s insurance. But it’s exactly the kind of play that separates short-term hype from long-term empire-building.
Final Puff: You can sell the weed, smoke the weed, or insure the weed. Only one of those gets backed by venture capital with Snoop Dogg’s fingerprints on it.
Dabbin-Dad Newsroom
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