The U.S. Drug Enforcement Administration (DEA) is promoting a student video contest tied to the April 20 cannabis holiday, encouraging teens to create public service announcements warning peers about the risks of THC use. The effort is being promoted alongside an anti-marijuana advocacy group and focuses heavily on messaging around youth brain development, mental health, and long-term life outcomes.
The contest invites high school students to submit educational videos explaining why young people should avoid THC products such as vapes, edibles, dabs, and cannabis flower. Entries must avoid showing or even joking about drug use or paraphernalia, and are intended to promote peer-to-peer prevention messaging.
Submissions opened earlier this year and are scheduled to close in mid-April, with winners announced on April 20. Cash prizes are being offered to top entries, and organizers say the goal is to amplify anti-THC messaging across student communities and social media.
The campaign is part of broader federal youth drug-prevention outreach, with the DEA using existing education platforms to highlight the contest and similar initiatives aimed at reducing underage substance use.
Dabbin-Dad Newsroom
