Last year young women outpaced men when it came to cannabis use, but what’s behind this historic shift in consumption trends?
According to data from the latest Monitoring the Future study, in 2023, women aged 19-30 years reported consuming more cannabis than men for the first time since records began.
The study, conducted by the University of Michigan’s Institute for Social Research, has surveyed annual substance use behaviors since 1975, with the latest findings reflecting a reversal of a historic gender gap in consumption trends.
As a result, Reuters reported that brands have begun to invest more heavily in products that are proving popular with women, who are now said to account for over half of users of the cannabis app Jointly.
Market research suggests women are more likely to purchase cannabis from the legal market and tend to prefer products which are more in line with conventional supplements, such as edibles, oils, topicals and beverages. As cannabis becomes more widely available, and in a wider variety of formats, it’s perhaps not surprising that female consumption is on the rise.
H/T: www.forbes.com
