CBS News
Goldberg’s engagement with the cannabis sector has been longstanding. In 2016, she co-founded ‘Whoopi & Maya,’ a company dedicated to providing cannabis-infused products designed to alleviate menstrual discomfort . Although ‘Whoopi & Maya’ ceased operations in 2020, Goldberg’s commitment to cannabis advocacy and entrepreneurship has remained steadfast. In a 2024 interview, she emphasized the therapeutic potential of cannabis, stating, “Cannabis is probably the greatest medicine on the planet that everybody can have” .
The collaboration with Pure Genesis, a company known for its focus on holistic wellness solutions, reflects a shared vision of integrating cannabis into health and wellness practices. ‘Whoop-Tea’ is poised to cater to both medicinal and recreational users, offering a discreet and palatable alternative to traditional consumption methods.
This initiative underscores a broader trend of celebrities entering the cannabis market, leveraging their platforms to destigmatize usage and promote legislative reforms. Goldberg’s continued involvement highlights her dedication to providing accessible and high-quality cannabis products to a diverse consumer base.
Dabbin-Dad Newsroom
If you liked this post, say thanks by sharing it
