Carma HoldCo Inc, the global house of brands transforming industries through the power of cultural icons, announced the Jamaican debut of TYSON 2.0 – legendary boxer, entrepreneur, and cannabis advocate Mike Tyson’s premium cannabis brand. In partnership with Kaya Group (“Kaya”), Jamaica’s first medicinal ganja herb house and a leading holistic wellness ecosystem, TYSON 2.0 will now bring its celebrated line of infused pre-rolls, vapes, pre-packaged flower, and concentrates to Jamaican consumers.
TYSON products will be initially available at Kaya Herb House locations in St. Ann, Falmouth, and Kingston, with plans to expand into additional retail outlets across Jamaica. This milestone not only marks TYSON 2.0’s entrance into the Caribbean but also highlights Carma HoldCo’s mission to make premium cannabis accessible worldwide, setting the brand apart in its commitment to quality and cultural resonance.
“Bringing TYSON 2.0 to Jamaica is about more than expansion; it’s about honoring the island’s deep-rooted relationship with cannabis,” said Mike Tyson, co-founder and chief brand officer of TYSON 2.0. “Jamaican consumers can now experience the same high quality and dedication we put into every TYSON 2.0 product. I’m excited to share this journey with them.”
Adam Wilks, CEO of Carma HoldCo, added, “Expanding into Jamaica is another big win for TYSON 2.0 and Carma HoldCo. Like Amsterdam, Jamaica is a global leader in cannabis culture, making it the perfect destination for our next chapter. Partnering with Kaya Group allows us to merge our premium product lineup with a rich heritage, providing discerning consumers with an unmatched cannabis experience.”
Bali Vaswani, CEO of Kaya Group and NUGL, remarked on the partnership’s significance: “Our collaboration with TYSON is another defining moment for Jamaica’s ganja industry. By combining our local expertise in cultivation, processing and our commitment to quality with TYSON 2.0’s global reach, we’re creating one-of-a-kind ganja experiences. Every herb has a story, and together we’re bringing those stories to life, connecting our community to the world.”
Since its debut in 2021, TYSON 2.0 has swiftly expanded beyond the U.S. and into 16 countries, blending Mike Tyson’s iconic “greatest of all time” mindset with an unwavering commitment to quality. TYSON 2.0 has since broadened its portfolio to include other premium product categories, cementing its reputation for crafting memorable experiences.
Carma HoldCo’s international footprint continues to grow as they bring the influence of cultural icons to premium cannabis markets. Their latest venture with Kaya Group reflects their commitment to elevate the cannabis industry globally.
