The launch of the new online shop follows the opening of Snoop Dogg’s S.W.ED. cannabis dispensary in Los Angeles and a so-called coffee shop in Amsterdam, where patrons are able to purchase small quantities of cannabis and other weed products. The initials S.W.E.D stand for “smoke weed every day,” a Snoop Dogg mantra that has grown into an international lifestyle brand.
The online shop will feature a curated selection of authentic Snoop Dogg and Death Row Records branded hemp-derived cannabis products, including THCA flower that contains a non-psychoactive precursor to THC. When heated by smoking or vaping, however, THCA is changed to THC, the cannabinoid most associated with the classic “high” achieved from smoking marijuana.
Other products available now or in the coming weeks include rolling trays, cigars, tobacco “blunt” wraps, pipes, vaporizers and other exclusive merchandise. All products except the THCA offerings can be shipped directly to consumers in the U.S. THCA products cannot be shipped to Alabama, Alaska, Arizona, Arkansas, California, Georgia, Idaho, Minnesota, New Hampshire, Nevada, Oregon, Rhode Island and South Dakota, although the rest of the line is available to consumers in those states.
“SWED.com is designed to deliver a complete lifestyle experience with products hand-selected by Snoop himself,” the company wrote in a statement about the launch. “From Dogg Leaf natural tobacco leaf wraps to exclusive Death Row Records rolling trays and odor-proof backpacks, the site is a one-stop shop designed to offer a premium experience for collectors, connoisseurs, and everyday users alike.”
Although the initial selection of products is limited, more are expected to added as they are personally approved by Snoop. SWED.com will also serve as a directory for S.W.E.D.’s physical dispensaries, providing information for the Los Angeles and Amsterdam stores and additional coming locations.
H/T: www.forbes.com
