The professional basketball player, last seen on the Brooklyn Nets, is launching TSA Approved, a wellness-centric cannabis brand, in partnership with vertically integrated Glenmere Farms founded by molecular biologist Dr. Sha-Ron Pierre-Kovler, who has studied the endocanabinoid system and the benefits of THC. The lifestyle brand will be available throughout New York State starting in March with a sativa-dominant strain focused on creativity and an indica-dominant strain focused on relaxation, both around $50 for 3.5 grams.
According to the team, the cannabis market in New York is estimated to be worth $1 billion and within that, TSA Approved is aiming to reach $5 million in monthly sales. Additionally, Shumpert’s involvement is a multimillion-dollar deal, according to the team.
H/T: wwd.com
