According to a study by Carnegie Mellon University researcher Jonathan Caulkins, approximately 17.7 million Americans reported using cannabis daily or near-daily in 2022, compared to 14.7 million daily or near-daily alcohol consumers. This trend reflects a 15-fold increase in daily cannabis use since 1992, when fewer than 1 million individuals reported such usage .
Millennials and Generation Z are at the forefront of this shift, with Millennials accounting for 46.2% of cannabis spending and Gen Z emerging as the fastest-growing consumer segment. These generations show a strong preference for edibles and vapor pens, favoring discreet and health-conscious consumption methods over traditional smoking .
The rise in cannabis use is also influenced by changing perceptions of alcohol. A Bloomberg Intelligence survey revealed that 44% of Americans now prefer cannabis over alcohol, up from 33% the previous year. This shift is driven by wellness considerations and a desire for alternatives to alcohol’s negative health impacts .
Health Policy Institute of Ohio
As cannabis becomes more mainstream, concerns about high-potency products and their health implications have emerged. Researchers emphasize the need for comprehensive studies to understand the effects of frequent cannabis use, especially among adolescents .
With legalization expanding and consumer preferences evolving, the cannabis industry continues to adapt, focusing on product innovation and targeted marketing to meet the demands of a diverse and growing user base.
Dabbin-Dad Newsroom
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