Cannabis Quality

For years, consumers have been conditioned to equate the value of cannabis with its THC percentage. Dispensary menus highlight potency figures in bold, and products boasting higher percentages often carry higher price tags. But as the market matures, industry experts and researchers are increasingly pointing out that this fixation on THC may be misplaced. Instead, the … [Read more...] about Why Terpenes Are Emerging as the True Measure of Cannabis Quality